Digital Marketing Internship

StackSkool

Digital Marketing Internship

Next Cohort Starting On 13th January

  • 8 or 12 Weeks internship duration
  • Daily Live session for Learning & Build Projects
  • No coding Experience Required 
  • Suitable for final years, graduates and early professionals.

Learn From The Top 1% Instructors And Mentors From Leading Tech Companies

What will you learn in Digital Marketing Internship?

Week 1: Introduction to Digital Marketing

Lecture 1: Overview of Digital Marketing

  • Definition and Importance
  • Traditional vs. Digital Marketing
  • Key Channels in Digital Marketing

Lecture 2: Understanding the Digital Landscape

  • The Digital Ecosystem
  • Consumer Behavior in the Digital Age
  • Trends and Technologies

Lecture 3: Digital Marketing Strategy

  • Components of a Digital Marketing Plan
  • Setting SMART Goals
  • Identifying Target Audience
Week 2: Content Marketing and SEO

Lecture 4: Content Marketing Fundamentals

  • What is Content Marketing?
  • Types of Content
  • Content Creation Process

Lecture 5: Content Strategy Development

  • Developing a Content Calendar
  • Storytelling in Content Marketing
  • Measuring Content Effectiveness

Lecture 6: Search Engine Optimization (SEO) Basics

  • Understanding Search Engines
  • On-Page vs. Off-Page SEO
  • Keyword Research and Analysis
Week 3: Advanced SEO Techniques

Lecture 7: On-Page SEO Optimization

  • Meta Tags, Headers, and URL Structure
  • Optimizing Content for SEO
  • Technical SEO Fundamentals

Lecture 8: Off-Page SEO and Link Building

  • Importance of Backlinks
  • Strategies for Effective Link Building
  • Measuring SEO Performance

Lecture 9: SEO Tools and Analytics

  • Introduction to Google Analytics
  • Using SEO Tools (e.g., SEMrush, Ahrefs)
  • Tracking and Reporting SEO Success
Week 4: Social Media Marketing

Lecture 10: Introduction to Social Media Marketing

  • Social Media Platforms Overview
  • Role of Social Media in Marketing
  • Social Media Metrics and KPIs

Lecture 11: Social Media Strategy and Planning

  • Creating a Social Media Strategy
  • Content Creation for Social Media
  • Scheduling and Publishing Tools

Lecture 12: Paid Social Media Advertising

  • Introduction to Paid Campaigns
  • Targeting and Segmentation
  • Measuring ROI on Social Media Ads
Week 5: Email Marketing and Lead Generation

Lecture 13: Email Marketing Fundamentals

  • Building an Email List
  • Crafting Effective Email Campaigns
  • Email Automation and Personalization

Lecture 14: Lead Generation Strategies

  • Understanding the Sales Funnel
  • Techniques for Capturing Leads
  • Tools for Lead Generation

Lecture 15: Nurturing and Converting Leads

  • Lead Scoring and Segmentation
  • Creating Drip Campaigns
  • Measuring Lead Conversion Rates
Week 6: Pay-Per-Click (PPC) Advertising

Lecture 16: Introduction to PPC and Google Ads

  • What is PPC?
  • Overview of Google Ads Platform
  • Creating a PPC Campaign

Lecture 17: Advanced PPC Strategies

  • Keyword Research for PPC
  • Writing Effective Ad Copy
  • Bidding Strategies and Budgeting

Lecture 18: Analyzing and Optimizing PPC Campaigns

  • A/B Testing Ads
  • Understanding Quality Score
  • Measuring PPC Success
Week 7: Analytics and Data-Driven Marketing

Lecture 19: Introduction to Web Analytics

  • Importance of Data in Marketing
  • Overview of Google Analytics
  • Tracking Website Traffic and Behavior

Lecture 20: Analyzing Marketing Campaigns

  • Setting Up Conversion Tracking
  • Understanding Marketing Attribution
  • Creating Dashboards and Reports

Lecture 21: Data-Driven Marketing Strategies

  • Using Data to Optimize Campaigns
  • Predictive Analytics in Marketing
  • Case Studies of Data-Driven Campaigns

Lecture 22: Influencer Marketing and Affiliate Marketing

  • Understanding Influencer Marketing
  • Building Partnerships with Influencers
  • Introduction to Affiliate Marketing

Lecture 23: Mobile Marketing and App-Based Advertising

  • Importance of Mobile in Digital Marketing
  • SMS Marketing and Push Notifications
  • Advertising on Mobile Apps

Lecture 24: Video Marketing and YouTube

  • Creating Effective Video Content
  • YouTube Marketing Strategies
  • Video SEO Techniques
Week 9: Capstone Project and Review

Lecture 25: Capstone Project Introduction

  • Overview of the Capstone Project
  • Project Guidelines and Expectations
  • Team Formation and Topic Selection

Lecture 26: Project Work and Instructor Guidance

  • Working on the Capstone Project
  • Q&A and Troubleshooting
  • Instructor Feedback Sessions

Lecture 27: Project Work and Final Touches

  • Finalizing the Project
  • Preparing for Presentations
  • Peer Review and Feedback
Week 10: Project Presentations and Course Wrap-UpTitle

Lecture 28: Project Presentations

  • Student Presentations
  • Q&A Sessions
  • Grading and Evaluation

Lecture 29: Industry Insights and Guest Lecture

  • Guest Speaker Session from Industry Experts
  • Future of Digital Marketing
  • Networking and Career Opportunities

Lecture 30: Course Wrap-Up and Certification

  • Recap of Key Learnings
  • Final Q&A and Feedback
  • Issuance of Internship Certificate

Get Certified With Stackskool Digital Marketing Internship

Learning Outcomes In Digital Marketing Internship 

  • Understand the fundamentals of digital marketing and its various channels.
  • Develop and implement SEO and content marketing strategies.
  • Create and manage social media marketing campaigns.
  • Utilize email marketing for lead generation and conversion.
  • Execute PPC advertising campaigns and optimize for better results.
  • Analyze marketing data to drive decisions and improve campaign performance.
  • Work on real-world projects to apply their learning practically.
digital marketing internship certificate

Program Benefit

Certification: Earn a certificate upon completing the digital marketing internship program.

Letter of Recommendation: Receive a personalized recommendation letter from our co-founders.

Practical Projects: Work on real-world projects with access to all necessary resources and source codes.

Career Guidance: Get expert advice and support from experienced mentors to jumpstart your career in data analytics.

One-on-One Mentorship: Benefit from personalized support and assistance for any queries or issues.

Networking: Connect with peers and industry experts to build your professional network.

Key Takeaways we offer

Learn various aspects of Digital Marketing and discover diverse career opportunities as a SEO Executive, Digital Marketing Analyst, Digital Marketer, Social Media Marketing Manager and more.

Industry Mentorship

Network with industry experts and Get mentored by them

Mock Interviews

Get interviews for guidance from top mentors around india

Certification

Renowned certificates for internship and course completion

Career Growth

Get opportunities to elevate and fast track your career

Project Portfolio

Build job-ready profile with dynamic portfolio

Alumni Network

Leverage high-impact alumni network of stackskool.

Students Testimonials

Hear from Our Previous Internship Batch

Our Internship Program is loved & trusted by both freshers & experienced

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Frequently Asked Questions

What is the process for registering for this internship?

You can register for each internship program directly from its respective page. Simply click the “Learn More” button for the internship you’re interested in, which will take you to the payment gateway. After completing your purchase, you will receive additional information via your registered email address.

Will this internship conflict with my college schedule?

No, this internship will not interfere with your college schedule. It is designed to be self-paced, requiring only 2-3 hours of your time daily to complete it on schedule.

What is the reason for the fee associated with this internship?

The small fee you pay for this internship covers the utilization of tools and resources we provide to enhance your learning experience. Otherwise, obtaining these resources independently would cost you ten times the amount you pay for our internship programs.

How long does this internship last?

Our internship programs typically span ten weeks. However, certain internships may extend beyond this duration due to comprehensive syllabi, project requirements, or unforeseen emergencies.

What is the price of the program?

The internship programs at StackSkool are incredibly budget-friendly, with costs ranging from Rs. 4999. Additionally, you can take advantage of offer prices featuring early bird discounts or festive discounts (if available) when registering for the program.

What are the offerings of this internship?

This 10-week internship program offers an ideal gateway to kickstart your career in various fields such as Full-stack web development, Data Analytics, AI/ML, Python, DSA, and more. Throughout the program, you’ll engage in hands-on experience with cutting-edge technologies while working on real-world projects. Upon completion, participants receive an internship certificate, which can be used to earn internship credits in college, as well as a Letter of Recommendation for outstanding performers.

What components are included in this internship?

The program includes over 48 hours of live sessions, weekly projects, a capstone project, learning resources, and access to a community of fellow learners and experts to support your journey.

What should I do if I encounter difficulties along the way?

We offer personalized 1:1 mentorship and assistance with resolving any doubts you may have. Additionally, you will receive comprehensive resources and study materials for each project to help you grasp the theoretical aspects.

How long is the Internship certificate valid for?

The certificate holds lifetime validity, with no expiration date. You can proudly showcase it in your portfolio or use it to claim internship credits at your college.

What are the eligibility requirements for this internship?

StackSkool’s internship programs have no specific eligibility criteria. Whether you’re a beginner, a seasoned professional, a fresher, or an experienced candidate, you can enrol in any internship of your choice to enhance your skills. Our resources are designed to be accessible without any prerequisites, allowing anyone to upskill or reskill themselves.

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